HelloFresh

Senior Associate, CRM - Green Chef

HelloFresh 📍 New York, USA 🏢 On-site Posted Aug 25, 2026 via HelloFresh careers
full-time 📂 Hospitality & Tourism 🏢 On-site 🏭 Retail

✨ Job Highlights

  • ★Pay: $79,538 to $88,375 a year
  • ★On-site: New York
  • ★Full-time role in hospitality & tourism
  • ★Experience asked for: 3+ years
  • ★Education: Bachelor's degree
  • ★Apply directly on HelloFresh's careers site
  • ★Posted August 25, 2026

Full Job Description

Senior Associate, CRM - Green Chef job at HelloFresh in New York

HelloFresh is hiring a Senior Associate, CRM - Green Chef in New York. The job is full-time and office based. The advertised pay is $79,538 to $88,375 a year.

Here is the role as HelloFresh describes it.

Green Chef is the #1 Meal Kit for Eating Clean-and we have ambitious plans to grow. We’re looking for a Senior Associate, CRM to own end-to-end email and SMS execution for the most premium, health focused & sustainable brand in the HelloFresh portfolio. This is a dedicated, brand-embedded role, sitting on the Green Chef marketing team and working in close collaboration with the global CRM team. This role represents a meaningful investment in building Green Chef's CRM capability as a standalone growth engine.

You will be primarily focused on building, QA-ing, deploying, and optimizing flows across Activation and Reactivation customer segments, with future growth potential across other segments. This role is great for builders who enjoy getting things done - with precision, speed, and a continuous drive to improve performance. You will collaborate closely on strategy, and will have a direct impact on some of Green Chef’s largest initiatives.

This role reports to the Head of Marketing, Green Chef and collaborates closely with the global HelloFresh CRM team.

You will …

Email & SMS Strategy & Optimization

  • Collaborate with Green Chef Growth Managers for Activation & Reactivation, global CRM team and other cross-functional leads to ideate, test, and execute brand-specific growth levers
  • Bring cross-market insights and best practices into the Green Chef roadmap
  • Partner on segmentation strategy and lifecycle targeting to drive conversion across Activation and Reactivation
  • Campaign Build, QA & Deployment

  • Own end-to-end execution of email and SMS campaigns across all Green Chef segments from build through QA to deployment
  • Maintain rigorous quality control across segmentation, personalization, and creative merging
  • Ensure accurate, on-time delivery against weekly-quarterly campaign goals
  • Trigger Flow & Automation Management

  • Design, build, and manage trigger-based flows and automated customer journeys
  • Continuously identify and implement automation improvements to reduce manual lift and increase campaign velocity
  • Support technical migrations as part of the broader tooling roadmap
  • Analytics & Performance Reporting

  • Regularly report on CRM channel performance e.g. conversion rates, deliverability, engagement
  • Drive A/B testing across content / creative, segmentation, offers, etc.
  • Translate data into actionable insights and drive a continuous feedback loop of improvement
  • Includes identifying white space and incremental growth opportunities, translating into test & initiative roadmaps, and executing
  • Cross-Functional Collaboration

  • Work closely with Brand, Creative, and Product Marketing to ensure campaign assets are briefed, planned, and delivered on time
  • Partner with Analytics to scope new opportunities for performance improvement
  • Serve as the CRM point of contact for Green Chef across internal and global stakeholders
  • You are…

    An exceptional operator: you take pride in flawless execution and treat accuracy and timeliness as non-negotiable

    Detail-obsessed and process-driven: you thrive on operational excellence and bring structure to ambiguous situations

    Data driven: you're comfortable in channel data, know how to find the story, and communicate it clearly to stakeholders

    Automation-minded: you're always looking for ways to do more with less manual effort and scale what's working

    Results-oriented: you focus on outcomes-revenue generated, customers acquired, and continually push for innovative growth initiatives

    A strong collaborator: you work effectively across functions and levels, from day-to-day execution partners to senior leadership

    Proactive and self-directed: you identify gaps, flag risks early, and bring solutions, not just problems

    Adaptable: you thrive in fast-paced environments and stay flexible when priorities shift

    You have…

  • 3+ years of CRM or lifecycle marketing experience, with demonstrated success owning campaigns from strategy through execution
  • Hands-on experience with Salesforce Marketing Cloud (required); Iterable experience a strong plus
  • Proficiency across email and SMS channels; experience with in-app and push a plus
  • Experience building and managing automated journeys, trigger flows, and segmentation logic
  • Strong analytical skills - comfortable reporting on channel performance, running A/B tests, and generating actionable insights
  • Bachelor's degree in Marketing, Business, or a related field
  • Experience in a D2C, subscription, or e-commerce environment preferred
  • You’ll get…

  • Competitive salary, 401k with company match that vests immediately upon participation
  • Generous PTO, including sabbatical, and parental leave of up to 16 weeks
  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
  • Tuition reimbursement for continuing education (upon 2 years of service)
  • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
  • Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
  • Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
  • This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

    New York Pay Range $79,538 to $88,375 USD

    Questions about this job

    How much does this Senior Associate, CRM - Green Chef job pay?

    HelloFresh advertises $79,538 to $88,375 a year for this role.

    Is this a remote, hybrid or office job?

    No, it is an on-site job in New York.

    What does HelloFresh look for in candidates?

    The posting mentions at least 3 years of relevant experience, a bachelor's degree or equivalent and skills such as Salesforce and Supply Chain. Read the full description above for the complete list.

    Where do I send my application to HelloFresh?

    Use the apply button on this page. It takes you to HelloFresh's own application form, so your CV goes directly to their hiring team.

    Is this job still open?

    HelloFresh published the role on August 25, 2026. We check the employer's job board every day and take this page down when the role closes, so if you can read it, the job was still listed at our last check.

    Source: HelloFresh careers page (careers.hellofresh.com). Applications go straight to the employer. We check the listing daily and remove it once it closes.

    Required Skills

    Salesforce Supply Chain

    🏢 About HelloFresh

    HelloFresh is on a mission to change the way people eat, forever! Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit company. In Q1 2020 alone we provided 111 million meals to 4.2 million households worldwide in 14 countries across 3 continents. HelloFresh supplies everything you need to prepare quality, delicious, home-cooked meals that require no planning, no shopping and no hassle. Every ingredient needed for our thousands of exclusive recipes is carefully planned, responsibly sourced and delivered to your door when…

    Industry: Retail

    View Company Profile →
    $79,538 - $88,375 / yearly

    Yearly salary

    Apply on Company Site ↗
    🏢 Company HelloFresh
    📍 Location New York, USA
    💼 Job Type full-time
    🌐 Work Mode 🏢 On-site
    🏭 Industry Retail
    🗓 Posted Date Aug 25, 2026
    🎯 Experience 3+ years
    🎓 Education Bachelor's degree
    📅 Deadline Dec 14, 2034

    About the Company

    HelloFresh is on a mission to change the way people eat, forever! Since our 2011 founding in Europe’s vibrant tech…

    View Company →