There is a Director of Growth Marketing vacancy at Heidi Health, and the role is based in New York. The job is full-time and office based. Pay for this role is set at $175,000 to $190,000 a year, according to the posting.
Heidi Health describes the job as follows.
Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.
We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.
In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals - supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.
Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.
We are seeking a Director of Growth to own demand generation across North America. In this role, you will build and execute strategic programs designed to generate high-quality sales opportunities across private practices, community health organizations, and health systems.
You will lead our demand generation strategy, campaign performance, and marketing-to-sales funnel optimization in close collaboration with Sales, Product Marketing, Field Marketing, and Revenue Operations. You will determine key investment areas, design targeted initiatives for diverse buyer personas and sales cycles, and analyze performance to maximize closed-won pipeline.
This is a hands-on role for growth marketers who thrive on scaling programs from 0 to 1. You should be equally adept at formulating quarterly pipeline strategy, executing multichannel campaigns, automating nurture workflows, and diagnosing performance bottlenecks.
Your primary objective is to build a scalable, predictable pipeline generation engine while continually driving marketing efficiency and revenue impact.
Convert NA revenue goals into quarterly demand plans, pipeline targets, and priorities based on deal size, conversion rates, sales cycles, and capacity.
Develop tailored strategies for Heidi’s priority segments and specialties, defining target audiences, offers, channels, and success metrics.
Manage the demand generation budget and forecast, providing recommendations on scaling, adjusting, or stopping investments.
Execute integrated campaigns across paid media, email, webinars, content, and partners, selecting channels by audience and opportunity.
Partner with Product Marketing to translate positioning and differentiation into compelling campaign messaging.
Collaborate with Field Marketing to link events to targeted outreach, meeting generation, and prompt follow-up.
Partner with Sales to prioritize key accounts, target buying groups, and align marketing with outreach.
Target clinician champions and key decision-makers (clinical, operational, IT, executive) using fit and engagement signals.
Leverage individual clinician adoption to drive broader organizational expansion with Product, Sales, and Customer Success.
Lead conversion optimizations on high-intent journeys with Product Marketing and creative teams.
Create targeted nurture and re-engagement campaigns to advance prospects to evaluation and reactivate contacts.
Collaborate with Sales and RevOps on lead scoring, routing, and resolving funnel bottlenecks.
Connect spend to qualified opportunities, pipeline, efficiency, and revenue, separating pipeline creation from influence.
Run structured tests across channels and creative with pre-defined success metrics to scale winning strategies.
Review pipeline with Sales, combining campaign data and buyer feedback to optimize for opportunity outcomes over lead volume.
Collaborate with RevOps and GTM engineering on data, segmentation, automation, and reporting for effective demand programs.
Leverage AI and automation for accurate, relevant account research, campaign production, personalization, and analysis.
Set clear briefs for internal partners and agencies, ensuring high standards for campaign execution and quality assurance.
7+ years in B2B marketing, owning software demand generation or growth programs. Outcomes matter more than titles.
Proven pipeline generation record, with clear accountability for targets, program execution, spend, and opportunity outcomes.
Deep demand generation expertise across paid acquisition, ABM, or lifecycle marketing, effectively combining channels.
Strong analytical judgment to model funnels, evaluate attribution, fix conversion issues, and invest wisely with incomplete data.
Hands-on fluency with HubSpot (or similar CRMs/marketing automation), paid media tools, and analytics platforms.
Strong campaign and communication skills to write copy, brief partners, and clearly articulate priorities and results.
Marketing experience with healthcare practices, community health groups, or health systems.
Experience leveraging individual product adoption to drive sales-led growth.
Hands-on experience using Clay or similar tools and AI workflows to optimize targeting and campaigns.
Marketing meets qualified pipeline targets with segment and program visibility.
More prospects convert from interest to sales opportunities with reliable follow-up.
Heidi establishes proven, repeatable acquisition, account-based, and nurture programs.
Demand generation efficiency improves across opportunity quality, cost, and revenue.
Sales and Marketing align on priorities, qualification standards, and pipeline reviews.
Live Forever - We build for healthcare’s next decade, not next quarter. We set outrageous targets, lead healthcare forward, and follow the evidence - even when it’s uncomfortable.
Practice Ownership - Everyone here carries the company. We raise the bar on hiring and excellence, own the outcome end-to-end, and focus on what matters over process.
Move Fast, Fix Faster - The more we do, the more we learn. We ship atoms daily, learn from every release, and stay precise at pace - Heidi never goes down.
Get Better - The best clinicians teach. So do we. We live in clinicians’ reality, bring warmth to the work, and choose clarity over cleverness.
Generous Healthcare, Dental, and Vision benefit options 90%+ paid for by Heidi
401k with 3% match
$100/month Healthy Heidis budget
$700/year learning & development budget
Recharge Days after major pushes
The rare chance to create a global impact as you immerse yourself in one of the leading healthtech startups
Heidi Health advertises $175,000 to $190,000 a year for this role.
No, it is an on-site job in New York.
The posting mentions skills such as HubSpot and Customer Success. Read the full description above for the complete list.
Use the apply button on this page. It takes you to Heidi Health's own application form, so your CV goes directly to their hiring team.
Heidi Health published the role on September 18, 2026. We check the employer's job board every day and take this page down when the role closes, so if you can read it, the job was still listed at our last check.
Source: Heidi Health careers page (jobs.ashbyhq.com). Applications go straight to the employer. We check the listing daily and remove it once it closes.
Heidi Health publishes its open roles on its own careers board. This page collects the Heidi Health jobs that are live right now. Each listing links to Heidi Health's application form, and we remove a listing once the employer closes it.
Industry: Healthcare
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