HelloFresh has an opening for a Senior Art Director, Performance Innovation, based in New York. The job is full-time and office based. HelloFresh lists pay of $88,935 to $121,000 a year.
Here is the role as HelloFresh describes it.
HelloFresh is seeking a Senior Art Director to shape and create performance-driven creative across Meta, TikTok and YouTube. Working at the intersection of Growth, brand and culture, you'll turn performance strategy into platform-native creative across video and statics: from concept and visual direction through hands-on design and final execution. This is a player-coach role: you'll set the visual direction for shoots, talent, creators and food, while also getting into the work yourself: designing, building and iterating assets alongside Copy, Video, Production and Creative Strategy. You'll bring strong taste and platform fluency while embracing emerging tools to expand what's creatively possible and scale what works.
You will…
Concept, art direct and design platform-native paid social creative across Meta, TikTok, YouTube and OTT - video-first, but spanning static too - that aligns with brand objectives and drives measurable performance for Growth
Translate Growth strategy into compelling visual direction: food styling, set design, talent direction and creator partnerships that feel native to each platform and authentic to our brands
Collaborate closely with a copywriter to develop strong, cohesive concepts that communicate key messages with clarity and impact
Work alongside a videographer, editor and producer, providing creative direction on set and in post: from prop styling and location scouting through casting and directing talent
Partner with the Creative Strategy and Growth to understand campaign goals, audience, and performance metrics, and iterate creative based on what the data tells us
Review and analyze content performance to identify creative opportunities and provide actionable recommendations for future work
Set and maintain a high creative bar across a high-volume pipeline, balancing brand craft with the speed and iteration performance marketing demands.
Advance AI-enabled creative workflows across design and static production, using emerging tools to accelerate exploration, iteration and scalable content creation.
Stay ahead of platform behavior, visual culture and emerging technology, continuously bringing new creative approaches into the work.
Manage multiple workstreams simultaneously while maintaining quality, consistency and on-time delivery.
You are…
Someone who takes a human-first approach and is highly collaborative
An expert in developing creative for social media platforms, their best practices, and the ability to adapt content for different formats and audiences
Proficient in leveraging data and analytics to inform creative decision-making and drive performance optimization
A performance creative: you think in scroll-stop, concept strength and creative efficiency, not just aesthetics, and you know how to use data to make better work
An exceptional communicator and presenter with the ability to effectively articulate ideas and collaborate with cross-functional teams
Able to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously
A strong collaborator with excellent communication skills, and the ability to work effectively with cross-functional teams
A passion for creativity and a drive to stay updated with industry trends and emerging technologies
A culture fit; someone who interacts with positivity, professionalism, passion, and kindness
At a minimum, you have…
5+ years’ experience as an Art Director at a creative agency or design-led consumer brand
Bachelors degree
Strong portfolio demonstrating expertise in video production and art direction, with a focus on paid social campaigns
Working knowledge of design software and a hands-on approach to the work
Experience being on set, providing live feedback to stylists and videographers, as well as directing talent
Ability to work on-site 4 days a week
Experience in DTC or food and beverage is a major plus
Proven experience working as an Art Director or in a similar creative role, preferably in the digital advertising or social media marketing industry
You'll get…
Competitive Salary & 401k company match that vests immediately upon participation
Generous parental leave of 16 weeks & PTO policy
$0 monthly premium and other flexible health plans effective first day of employment
85% discount on your subscription to HelloFresh (as well as other product initiatives)
Snacks, cold brew on tap & monthly catered lunches
Company sponsored outings & Employee Resource Groups
Collaborative, dynamic work environment within a fast-paced, mission-driven company
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range $88,935 to $121,000 USD
Quick answers
What is the salary for the Senior Art Director, Performance Innovation role at HelloFresh?
HelloFresh advertises $88,935 to $121,000 a year for this role.
Is this a remote, hybrid or office job?
No, it is an on-site job in New York.
What experience do I need for this Senior Art Director, Performance Innovation job?
The posting mentions at least 5 years of relevant experience, a bachelor's degree or equivalent and skills such as Social Media. Read the full description above for the complete list.
How do I apply for the Senior Art Director, Performance Innovation job?
Use the apply button on this page. It takes you to HelloFresh's own application form, so your CV goes directly to their hiring team.
When was this job posted?
HelloFresh published the role on August 21, 2026. We check the employer's job board every day and take this page down when the role closes, so if you can read it, the job was still listed at our last check.
Source: HelloFresh careers page (careers.hellofresh.com). Applications go straight to the employer. We check the listing daily and remove it once it closes.
Required Skills
Social Media
🏢 About HelloFresh
HelloFresh is on a mission to change the way people eat, forever! Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit company. In Q1 2020 alone we provided 111 million meals to 4.2 million households worldwide in 14 countries across 3 continents. HelloFresh supplies everything you need to prepare quality, delicious, home-cooked meals that require no planning, no shopping and no hassle. Every ingredient needed for our thousands of exclusive recipes is carefully planned, responsibly sourced and delivered to your door when…
