HelloFresh

Senior CRM Strategy Manager, Leads & Prospects

HelloFresh 📍 New York, USA 🏢 On-site Posted Sep 16, 2026 via HelloFresh careers
full-time 📂 Marketing & Advertising 🏢 On-site 🏭 Retail

✨ Job Highlights

  • ★Pay: $101,430 to $124,200 a year
  • ★On-site: New York
  • ★Full-time role in marketing & advertising
  • ★Experience asked for: 5+ years
  • ★Apply directly on HelloFresh's careers site
  • ★Posted September 16, 2026

Full Job Description

Senior CRM Strategy Manager, Leads & Prospects job at HelloFresh in New York

This Senior CRM Strategy Manager, Leads & Prospects job is with HelloFresh in New York. The job is full-time and office based. Pay for this role is set at $101,430 to $124,200 a year, according to the posting.

Here is the role as HelloFresh describes it.

Reporting to the Director of Leads & Prospects in New York, you will be a part of the strategy team, supporting global marketing leadership, shaping how HelloFresh Group engages, nurtures, and converts prospective customers across 17 markets and six brands.

You will be responsible for conceptualization, alignment and managing implementation of global lifecycle journeys for leads and prospects across all communication channels. Working within a distributed, international team across multiple time zones, you will play a key role in aligning strategy and execution globally. Additionally, as we are focusing on personalization of customer experience, you will collaborate with international colleagues on localization of our communications.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

You will...

  • Lifecycle Journeys & Campaigns Ownership: Defining and implementing the end-to-end lifecycle campaigns within CRM strategy for leads and prospects across different channels (from first touch to conversion). Alongside applying the data-driven segmentation, personalisation, and lifecycle frameworks, leveraging AI as well as dynamic content to drive engagement, conversion, and pipeline quality across international markets.
  • Running Omnichannel Campaigns: Orchestrate all communication channels within lifecycle campaigns (email, SMS, WhatsApp, push, in-app), defining best practices to drive engagement, and contribute to meeting overall team goals.
  • Continuous Improvement of Lifecycle Journeys: Partnering with Brand and Creative teams to bring and continuously improve high-quality, consistent, and locally adaptable CRM communications. Run content and design AB tests and optimizations in our customer journeys.
  • Global Stakeholder Partnership: For allocated local markets, you will be serving as the CRM partner to global marketing teams, implementing aligned strategy, providing performance insights, and aligning on tactics to achieve the goals. Additionally, responsible for cross-functional collaboration across Analytics, CRM Operations, Product, Pricing, and Brand teams for assigned topics.
  • You have...

  • 5+ years experience in CRM, lifecycle, or digital marketing, and ideally in prospect/lead nurture programs (lead capture, nurture flows, behavioral triggers, and conversion optimization).
  • Proven mobile channel expertise, including hands-on experience with email, SMS, Push Notifications, WhatsApp, or in-app messaging campaigns.
  • Proficiency with CRM platforms (e.g. Iterable, Adobe, Braze, Bloomreach), data tools (e.g. Google Analytics, Tableau, Databricks), and CDP tools for segmentation, personalization, machine learning, and reporting.
  • Strong analytical skills and a data driven mindset with confidence in building/interpreting performance reports, extracting customer-insights, and decision making.
  • Excellent stakeholder management and communication skills (in English), a globally collaborative approach and familiarity with generative AI in marketing contexts.
  • You’ll get…

  • Competitive Salary & 401k company match that vests immediately upon participation
  • Generous parental leave of 16 weeks & PTO policy
  • $0 monthly premium and other flexible health plans
  • 85% discount on your subscription to HelloFresh (as well as other product initiatives)
  • Employee Resource Groups
  • Collaborative, dynamic work environment within a fast-paced, mission-driven company
  • This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

    New York Pay Range $101,430 to $124,200 USD

    Common questions

    What is the salary for the Senior CRM Strategy Manager, Leads & Prospects role at HelloFresh?

    HelloFresh advertises $101,430 to $124,200 a year for this role.

    Is the Senior CRM Strategy Manager, Leads & Prospects position remote?

    No, it is an on-site job in New York.

    What experience do I need for this Senior CRM Strategy Manager, Leads & Prospects job?

    The posting mentions at least 5 years of relevant experience and skills such as Machine Learning, Tableau, Google Analytics and Stakeholder Management. Read the full description above for the complete list.

    Where do I send my application to HelloFresh?

    Use the apply button on this page. It takes you to HelloFresh's own application form, so your CV goes directly to their hiring team.

    When was this job posted?

    HelloFresh published the role on September 16, 2026. We check the employer's job board every day and take this page down when the role closes, so if you can read it, the job was still listed at our last check.

    Source: HelloFresh careers page (careers.hellofresh.com). Applications go straight to the employer. We check the listing daily and remove it once it closes.

    Required Skills

    Machine Learning Tableau Google Analytics Stakeholder Management

    🏢 About HelloFresh

    HelloFresh is on a mission to change the way people eat, forever! Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit company. In Q1 2020 alone we provided 111 million meals to 4.2 million households worldwide in 14 countries across 3 continents. HelloFresh supplies everything you need to prepare quality, delicious, home-cooked meals that require no planning, no shopping and no hassle. Every ingredient needed for our thousands of exclusive recipes is carefully planned, responsibly sourced and delivered to your door when…

    Industry: Retail

    View Company Profile →
    $101,430 - $124,200 / yearly

    Yearly salary

    Apply on Company Site ↗
    🏢 Company HelloFresh
    📍 Location New York, USA
    💼 Job Type full-time
    🌐 Work Mode 🏢 On-site
    🏭 Industry Retail
    🗓 Posted Date Sep 16, 2026
    🎯 Experience 5+ years
    📅 Deadline Dec 14, 2034

    About the Company

    HelloFresh is on a mission to change the way people eat, forever! Since our 2011 founding in Europe’s vibrant tech…

    View Company →